Rating: MPX

How to Connect with Tier 2 & 3 Shoppers Avoiding Retail Branding Mistakes

https://advan.in/retail-brandi....ng-mistakes-tier-2-3

India’s retail growth is no longer driven by metros alone. The real momentum is now coming from Tier 2 and Tier 3 cities. These markets are evolving fast, with growing aspirations, rising digital usage, and increasing brand awareness. But many retail brands continue to treat them like smaller versions of big cities, and that’s where things go wrong. Let’s understand the retail branding mistakes brands do in tier 2, 3 cities, affecting their sales and reputation.
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Retail Branding Mistakes to Avoid in Tier 2 and 3 Indian Markets

Top brands may lose sales and customerbase when they address tier 2 and 3 market with these retail branding mistakes. Know more.