With a major push to provide a more inclusive overall environment for black people -- coupled with the plethora of new beauty products brands are launching every minute -- you'd think the beauty industry would be at the forefront of diversity and inclusion. Unfortunately, while many brands are feeding us vague claims of "doing better" via social media, there's still a lot of work to be done to get the industry to truly represent beauty beyond its long-held Europe-centric standards.
But if there's one thing the beauty industry can't deny, it's the power of money -- or, more specifically, your money. By buying a beauty brand owned by Black, you're not only investing in great products, but you're also helping to change a long history of beauty discrimination.
From skin care to hair care, body care to cosmetics, Blake owns a wealth of independent and mainstream brands that we are happy to buy and support. Whether you're a BIPOC partner looking to invest in their community or an ally who really wants to do better, take this small step in the right direction and buy some of our favorite Black owned beauty brands for a more diverse and inclusive approach to beauty.
The range of color cosmetics is currently one of the most popular beauty brands on the market, with its high quality lipstick, eye shadow palette and more. Founded by Nigerian-born former beauty executive Sharon Chutt, who now lives in Los Angeles and London, UOMA Beauty offers people the colors they want: foundation to match, nude and red lipstick that won't wash away darker skin tones, and more.
We like MANTL for a number of reasons: First, it was co-founded by Queer Eye culture guru Karamo Brown. While we love seeing the face of a familiar celebrity promoting a beauty cause, the actual product speaks for itself. The main focus of MANTL is to provide high performance products for those who are balding or balding that care for your scalp and skin and allow you to embrace all the glory of your body's natural balding process.
Founded by three HBCU graduates and AKA sorority sisters, AMP Beauty LA is an online retailer that exclusively sells Beauty products from black-owned brands such as Kamaleje, Curly Hair, Honey Jar Company and Hairbrella. AMP Beauty has everything you need to make your beauty routine a little more fun, including a plethora of skincare, bath and body, hair care, and personal products. They even sell essential grooming products for men, like Scotch Porter's moisturizing beard lotion, so your man can step up his grooming game, too.
