Video is a powerful storytelling medium that conveys emotions, connects with audiences, and is more likely to be shared online. Whether you’re a sucker for a rom-com, can’t get enough twisty docu-dramas, or love the Old Hollywood classics, everyone loves a good story. And your wedding day is the perfect place to tell one.

Jittery nerves, overall excitement and genuine happiness are all best conveyed in a narrative, which is why many couples are turning to videographers for their big day. With modern-day cameras capable of shooting at incredible resolutions, videographers have the ability to capture every detail with stunning clarity.

When it comes to wedding videos, editing is where the magic really happens. It’s a unique art form that brings together all the elements of your big day into a cohesive story that will be cherished for years to come.

With the right software, you can give your wedding video a professional cinematic look that will stand out from the crowd. For example, using the Film Looks feature in Movie Studio Platinum allows you to add a distinctively textured look to your footage and photos. This effect is great for adding a subtle, moody feel to your videos or making them look like they were shot in black-and-white.

Other effects that can be used in your wedding video include slow-motion, time lapse and tilt-shift. When used properly, these effects can make your footage seem dreamlike and capture a sense of movement that isn’t possible with regular, non-slow-motion video. Slow-motion footage can also be used to create a sense of euphoria by showing a bride and groom’s smiles as they walk down the aisle, or the bride’s tear when she sees her groom for the first time during the ceremony.

The music chosen for a wedding video is an important factor in its final look and feel, helping to set the tone, convey emotions and create a mood. A skilled videographer will choose music that reflects the couple’s personality and style, while staying true to their day and telling your unique story.

One of the biggest challenges in creating a wedding video is choosing which moments to highlight and what to cut. While it’s tempting to include every cute moment, remember that your final product needs to be enjoyable for the viewer, too. Your clients will let you know what they want, and it’s your job to respect their wishes.

Lastly, your wedding videographer should be well-versed in the process of providing you with both the edited video and all of the raw footage. Occasionally, couples will book a company for their wedding and then realize that there are certain clips they wanted to use but didn’t make the final cut. You can easily fix this problem by importing all of the raw footage into a video-making program, such as iMovie or Adobe Premiere, and re-editing your video with the exact clips you want to include.

A Feature Film is a summary of all of the major events from your wedding day, including the ceremony, vows and speaches, as well as all of the important dances. It is usually in the 10-20 minute range and includes lots of b-roll.