Amazon Marketing Services (AMS) is a suite of tools and advertising solutions designed to help sellers, brands, and vendors enhance their visibility, reach, and sales on the Amazon platform. AMS offers various ad formats like Sponsored Products, Sponsored Brands, and Sponsored Display, allowing businesses to target shoppers with precision, drive traffic to their product listings, and increase conversions. This comprehensive marketing ecosystem enables effective campaign management, keyword targeting, and budget optimization, empowering sellers to strategically promote their products and amplify their presence within the competitive landscape of Amazon's marketplace. AMS equips businesses with the means to analyze performance metrics, refine strategies, and ultimately, achieve better ROI by leveraging Amazon's robust advertising platform.