Rating: MPX

Differentiation is the game in the hospitality industry, perhaps more so than ever in an oversaturated market to attract and retain guests at hotels. Brand storytelling remains one of the best ways to maximize this opportunity. Professional photography lends itself to this by providing a visual narrative that oozes ambiance, style, and experience that sets a hotel apart from its competition. In Orange County, California, where tourism is red-hot, the benefits cannot be overstate for a hotel’s brand presence and appeal.

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Introduction Differentiation is the game in the hospitality industry, perhaps more so than ever in an oversaturated market to attract and retain guests at hotels. Brand storytelling remains one of the best ways to maximize this opportunity. Professio