Research your audience, value proposition, and competition.
Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. You should clarify and understand these five things.
As HubSpot Brand Strategist James Zabik told me, "One of the most important things to consider when building a brand identity is how your messaging will resonate with your target audience. Start by finding out your audience's pain points and communicating how your company or product helps solve them."
